Ruben Perez Named Regional Sales Director – Southwest for Meetings & Incentives at Mexico’s Velas Resorts

2 June, 2023   Tips & news

With world-class meeting venues in Los Cabos, Vallarta-Nayarit and Riviera Maya, Mexico’s Velas Resorts announces Ruben Perez as its Regional Sales Director – Southwest USA for Meetings & Incentives.  

Prior to joining Velas Resorts, Perez most recently served as Senior Director of Sales & Services for Discover Denton Texas. He was responsible for promoting Denton to Travel and Meeting buyers nationwide.  Additionally, Perez served as the Executive Vice President at Lamont Associates, a site selection and meeting planning firm based in Southlake Texas, worked in various leadership roles with Visit Dallas, and held several sales leadership roles with another resort chain in New York City.

Another remarkable highlight in his meetings and incentives career, Perez currently sits on the 2023 SITE Texas Board of Directors as the Vice President of Sponsorship.

“Ruben has the expertise and a unique strategic approach when it comes to client and industry relationship engagement,” says Cynthia Kunz, Senior Global Sales Director for Velas Resorts. “Developing and implementing key sales solutions to clients that are in search of a true luxury experience will efficiently help us achieve business objectives while providing the unique experiences and unmatched level of service that Velas Resorts has become known for.”

Based in the Dallas-Fort Worth area, Perez can be reached at

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